Charlene Li likes to tell the story of how Barry Judge, the CMO of Best Buy, launched his official blog. His first post was all of ten words: "Here it is – the first post. Whew glad that's over.."
Li uses the anecdote to reinforce one of her core beliefs, which is that people -- and more specifically, people at companies -- should blog, and they shouldn't overthink how to get started or what to say. Not because the world needs more blogs about just anything, but because companies need to talk about themselves in an honest way. Especially if you're an Internet company.
This is the first post of the official Patch blog, and we're going to go a bit beyond ten words -- but not by much. I think we'll try to live by the Judge-ian example of keeping it short and getting to the point...
Our official mission here is to provide news about and insights into all aspects of what we do at Patch. And maybe tell a joke or two. We make no guarantees that those jokes will actually be funny.
Various members of the team will be contributing -- some more often than others because every company has its slackers. When we launch a new feature, we'll talk about it here. When one of our people does something amazing, we'll likely celebrate it here. When we do something wrong, we'll secretly want to go into denial and pretend nothing happened, but on the outside, we'll probably post about it here, and between the lines, you'll read the guilt and sadness.
So that's it, really. First post done. Whew, etc. You, Joe or Jane Interwebs-User, are welcome and encouraged to post comments and otherwise interact with us via the blog. Ask us anything.
And although it's slightly horse behind the cart, let me end by introducing myself: I'm Brian Farnham, the Editor-in-Chief of Patch. I oversee the editorial operations of all of our individual sites (which are literally growing by the day). I'll be posting a fair amount myself and otherwise keeping things flowing on the blog.
Welcome again, and talk to you soon.